The Seo Benefits of Branding Your Company.

There is more to Company Branding than choosing a logo design and a slogan.  These are the initial steps but what do you do next?  Why is Branding important? With the rise of Semantic Search, being an entity is very important.
 Your logo design is an emblem that represents who you are. What good is a logo that is never seen?

image source: The Sales Lion

Dominate the search for your business name!
Being active across the web allows you to gain maximum exposure on various platforms and also become an entity recognized by Google.




The return of a search query for your company name should show results related to your business for the entire first page of Google.

Their are various sites that allow you to have a business profile.  These social media channels have allowed Heitz Digital to dominate the first page of Google for it's own name:

• Facebook
• Youtube
• Twitter
• Google+
• LinkedIn

Branding With Your Link Profile

Many shady Seo companies have tried to manipulate link profiles to game Google.  They have done this by over optimizing their anchor text and many have been hit by Google's penguin updates. It is important that your link profile not appear natural but be natural. 

Here is what an unnatural link profile looks like:

The above company had to build a new website because of it's spam practices.  You can see this company had over 126,644 links with the anchor text "seo company".  This is very unnatural and the kind of thing that Google is looking for when it rolls out updates.

What does a natural link pattern look like?  A natural link profile for a company should show a large portion of its brand name.

Using Local Citations for Branding

image source: digitaldiameter.com

 

Other than links, citations are a good way of building a brand in the eyes of Google.  There are many ways to build citations.  The most popular are the ways that successful local businesses use.  For small businesses local citations are the prime source of their Seo efforts.  Having a good citation profile is very important for Google to recognize you as who you say you are.  These citations build your brand, link profile and trust.